Prudential Rubloff Properties, a leading Chicago real estate firm, has added a native iPad application to their mobile search app, Prudential Rubloff Mobile, to serve the growing number of users accessing real estate content using the device. The app enhancement includes a larger screen display size, easy-to-use navigation features and still includes the ability to customize home search results through almost 40 points of interest including restaurants and other popular destinations.

"The rate at which mobile traffic is growing is quite impressive," said Michael Pierson, President and Chairman of Prudential Rubloff Properties. "Now customers and clients utilizing Prudential Rubloff Mobile have an improved display experience specifically designed for their iPad when they're searching for real estate."

Prudential Rubloff Mobile uses GPS, where available, to locate the user and instantly display listings in the immediate area. Users can also search by address, city or zip code to see the property details of all homes for sale in a specified area, including price, square footage, estimated mortgage, taxes, features, maps, pictures and more. The "Refine Search" feature allows users to select a price range, property type and the number of bedrooms and bathrooms to help them find exactly what fits their needs. The "Contact" feature within the app allows the user to either email or speak with a Prudential Rubloff agent should they have questions.

Prudential Rubloff Mobile offers clients and prospects the most advanced mobile search in the market with the ability to search across all carriers on standard cell phones, smartphones including BlackBerry, iPhone, Andoid, Palm OS and now iPad. This app is the latest Prudential Rubloff marketing and technology tool enhancement benefitting consumers, clients and agents. The continual commitment to exploring and upgrading technology tools is a big reason Prudential Rubloff maintains a leadership position in Chicago's residential real estate market.

Text RUBLOFF to 87778 to send Prudential Rubloff Mobile to your cell phone or visit Rubloff.com to download the mobile app to your phone or iPad to view all homes for sale in the Chicago and Southwest Michigan areas.

About Prudential Rubloff Properties

Prudential Rubloff Properties has 15 sales offices with nearly 850 sales professionals and staff in Chicago's Gold Coast, Lincoln Park, Lakeview and South Loop neighborhoods, as well as suburban Evanoston, Hinsdale, Lake Forest, Libertyville, Northbrook, Wheaton, Winnetka and Michigan's Harbor Country. We can assist with your real estate needs whether you're interested in rentals, single family homes, lofts, condos, townhomes, co-ops, commercial property or vacant land. Prudential Rubloff offers a full suite of homeownership services including mortgage, title, insurance, home warranty and home inspection. Prudential Rubloff Properties is the exclusive provider of Prudential Rubloff Mobile, a mobile application that allows users to explore all homes for sale, for rent or that have recently sold in the Chicago and Southwest Michigan areas from their mobile device. Prudential Rubloff Properties is also the exclusive provider of Premier Market Watch, a consumer trend and analysis tool for neighborhoods and communities in Chicago's Cook, Lake, and DuPage counties. To receive Premier Market Watch reports, or to download the Prudential Rubloff Mobile application, please visit Rubloff.com.

Prudential Rubloff Properties is an independently owned and operated member of Prudential Real Estate Affiliates, a full-service residential and commercial real estate network with nearly 1,500 franchise offices and approximately 50,000 sales professionals in the franchise network in the United States and Canada. Prudential Rubloff ranked first in the Midest and eighth in the nation in the Prudential Real Estate Network in 2011. For additional information and the finest online residential real estate experience in Chicago, please visit Rubloff.com.