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MICHIGAN AVENUE MAGAZINE AND THE CHICAGO YACHT CLUB HOST ASHORE THING

Michigan Avenue magazine, Chicago’s premier luxury-lifestyle publication, and the Chicago Yacht Club host Ashore Thing, the Official Parade of Boats Viewing Party, presented by BMO Harris Bank. The festivities celebrate the start of the 106th Chicago Yacht Club Race to Mackinac – Saturday, July 19 from 10:00am – 1:00pm at the East end of Navy Pier.  Festivities will continue at The Kensington Roof Garden and Lounge.

 

Ashore Thing will provide guests with front-row views of this prestigious sailing race complete with a VIP seaside-chic lounge outfitted by Mitchell Gold + Bob Williams. Chicago viewers will have prime viewing of the race from specialty cabanas outfitted with café tables and a DJ, creating the perfect backdrop for a stunning afternoon. The open-to-the-public event will celebrate this historic sailing race with unique summer activities including photo opportunities with Spex Chicago, which will offer the latest eyewear and Toyota will unveil new vehicles and interactions. Celebrity Cruises will offer a sweepstakes for a future cruise and for guests who want to enjoy lakeside bubbly and cocktails flutes of Veuve Clicquot champagne, specialty Belvedere Mango Passion vodka cocktails, and Stella Artois beer will be available for purchase.  Fiji water will be on hand to keep guests hydrated. Coldwell Banker Previews will also present a children’s “Junior Sailor” area that will be chock full of nautical themed activities for the young and the young at heart.

 

Since 1898, sailors have embarked on the 333-mile race to Mackinac Island on the shores of Michigan. The Chicago Yacht Club Race to Mackinac is the oldest and most prestigious freshwater sailing race attracting some of the world’s best sailors.  “The Mac,” as the race is also known, is hosting 333 boats with approximately 3,500 sailors competing in this world-class sporting event in 2014.

 

Ashore Thing, the Official Parade of Boats Viewing Party, is taking place on Saturday, July 19 from 10:00am-1:00pm at the East End of Navy Pier.  Festivities continue immediately after at The Kensington Rooftop Garden + Lounge, 812 N Orleans Street.  Ashore Thing is presented by BMO Harris Bank and sponsored by Celebrity Cruises, Veuve Clicquot, Belvedere Vodka, Stella Artois, The Cosmopolitan of Las Vegas, Toyota, Coldwell Banker Previews, Fiji Water, Mitchell Gold + Bob Williams, Spex, NBC 5 Chicago and The Chicago Yacht Club.

 

For more information on Ashore Thing please visit http://michiganavemag.com/ashorething. Follow us on Twitter @michiganavemag and on Facebook at Facebook.com/MichiganAvenue.magazine. For the latest race-related updates, visit cycracetomackinac.com and follow @racetomackinac on Twitter.

 

About Michigan Avenue Magazine: Michigan Avenue magazine is Chicago’s premier luxury lifestyle publication chronicling the renowned people, culture, politics and parties that celebrate Chicago as a world-class city in a glossy, oversized format.  From the glistening shores of Lake Michigan to the expansive six-county region that comprises the featured coverage area, Michigan Avenue delivers sophisticated content from an insider’s point of view. Michigan Avenue is published by Niche Media Holdings LLC, which also publishes city-specific publications including: Aspen Peak, Austin Way (September 2014), Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Ocean Drive, Philadelphia Style and Vegas magazinesIts custom publishing titles include Art Basel, Wynn, Styled for Aventura Mall and The Mall at Short Hills.   Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Niche Media is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.  Niche Media titles exceed 14,000 pages with a combined annual distribution of 4.6 million copies nationally. 

About the Chicago Yacht Club Race to Mackinac:
At 333 miles (289.4 nautical miles), the Race to Mackinac is the oldest annual freshwater distance race in the world. ‘The Mac’ starts at the Chicago Lighthouse just off Navy Pier and continues to Mackinac Island. In the 105th running of the Race to Mackinac in 2013, 301 boats competed in the fifth consecutive sellout of the Race. The Race can be followed online via Facebook, Twitter (#CYCRTM) and the race tracking app, See more at cycracetomackinac.com.

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