Welsh-Ryan Arena was packed to the rafters Friday night with Northwestern University students ready to jam out to hip-hop artists Kid Cudi and Snoop Dogg.
The student-run A & O Productions put on the sold-out concert, dubbed "Fall Blowout 2010", partnering with NU Stands with Pakistan. For each ticket purchased, $1 went to help provide clean drinking water to Pakistani flood victims. Though there was no official tally on the number of students attending the show, $5,327 was raised for the charity.
Chip tha Ripper, a Cleveland-bred rapper, opened the show, hyping up the crowd with a six song set. Chip has made a name for himself in the hip-hop community thanks in part to a series of guest appearance on releases by Kid Cudi, who is also from Cleveland.
Cudi performed next, opting to perform solo with no hype-man or entourage in tow. Early on, he elected to play a few tracks of his upcoming album, Man on the Moon II: The Legend of Mr. Rager, which is set to be released Nov. 9.
Soon, though, Cudi reverted to fan favorites like "Day 'n' Night", "Pursuit of Happiness" and "Up Up & Away," tracks that literally had the retractable bleachers rocking at the hinges.
Towards the end of his set, Cudi took a moment to speak earnestly and boast unapologetically to the crowd.
"I don't really talk much in interviews," he said. "I never get a chance to talk much unless I'm at a show, which is more personal and what I prefer… I'm a f***ing wizard and I want people to know that. And I want ya'll to run tell that. I'm so sincere."
Following Cudi's performance there was 30 minute delay between sets while police attempted to clear the venue's aisles of the hundreds of students who had spilled out of their seats in an attempt to move a bit closer to the performers.
Finally, Snoop Dogg took the stage, choosing to open with his well-known songs from the past decade, including "The Next Episode," "Sexual Seduction" and "Drop it Like It's Hot."
At one point, the 38-year-old emcee poked fun at the age difference between himself and much of the audience.
"How many of ya'll were born in 1995?" Snoop asked of the freshman crowd. "Am I far off? 1992?"
"Well I made this song when ya'll were one" he proclaimed, before launching into his 1993 single "Gin and Juice," one of his best known songs.
Snoop covered several songs from other famous hip-hop artists and even brought Kid Cudi out to perform their joint song, "That Tree."
Lauren Kelleher, a senior at Northwestern, said she was excited to see such a big turnout for the show.
"I thought it was excellent," Kelleher said. "Rarely do you see this many Northwestern students at one time at any event, including football games."
Camille Edwards, also a senior at Northwestern, said she came to see Kid Cudi but was pleasantly surprised by Snoop's performance, as well.
"Sometimes I'm not sure what Northwestern is really in to," Edwards said, "or who would actually come out to see Snoop, and know his stuff. But I was feeling it. When Snoop came on, I saw hands way up at the ceiling and it was dope. Definitely worth my money."
The concert cost $15 for undergrads, $20 for grad students, faculty and staff, and was only open to members of the Northwestern community. A & O Productions has put on a number of events featuring high profile artists, such as John Legend, Passion Pit, Talib Kweli and Tracy Morgan.