The city is hoping that a new website will bring more businesses to town.
Called Evanston Edge, the site debuted this week and contains resources for local businesses as well as prospective business owners, according to city spokesperson Eric Palmer.
The site sells Evanston as the home of "top ranking Northwestern University, a strong business community, thriving urban downtown, picture perfect neighborhoods and exceptional talent."
Users can click through to find information on starting a business and obtaining a permit, as well as statistics such as demographics and traffic counts. There's also a promotional video quoting several local business owners, including Inclusion Solutions founder and Patch blogger Patrick Hughes.
Speaking in the video, Northwestern University special assistant for community relations Lucile Krasnow describes Evanston as "passionate."
"This is a city that is thriving and moving," she says.