Kellogg Business School Ranks Top Super Bowl Ads

Advertisers 'played it safe' this year, professor says.

If you're made of chocolate, it's okay to dance suggestively. If you're a scantily clad lady, not so much.

That's at least partly the message in the ranking of best and worst Super Bowl ads by 's Kellogg School of Management. This is the eighth year the school's faculty and students have ranked the most anticipated ads of the year.

"What's notable about this year versus others is that advertisers played it safe. As a result, we saw fewer standouts, but we also didn't see as many costly mistakes," Clinical Professor of Marketing Tim Calkins said in an article about the ranking on the school's website.

Here's the school's list of the top and bottom four. Let us know in our polls below if you agree with the choices.

The Best

M&M's naked, dancing candy

Skechers' dog racing spot

Dannon Oikos yogurt featuring a battered John Stamos

Honda's ad with Matthew Broderick reprising his Ferris Bueller role.

The Worst

Go Daddy's scantily clad dancers

Hulu's Will Arnett drinking brains

Cadillac's "Green Hell"

Toyota's reinvented sequence

Jim Osburn February 07, 2012 at 07:22 PM
The top Super Bowl ad had to be the Kia Sandman/Dream sequence. Nice, funny story line, with the product clearly identified and the "hero" of the story.


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