Britnee Simons is hoping to stir people's childhood memories of a fragrant Bundt cake baking in the oven.
"A lot of people have good memories of their grandma making a Bundt cake," said the operator and co-owner, with her mom Caryn Simons, of the just-opened Nothing Bundt Cakes bakery in Skokie.
"They're really moist and light--all of the flavors," said Sarah Schoo, co-operator and manager of the whimsically decorated shop, at 9719 Skokie Boulevard.
Caryn Simons discovered the business on a trip to Las Vegas, and was so charmed by the little bundtini cakes and bundtlets that she decided to open a franchise when they became available in Illinois. The Skokie shop is the third in the state, after Wheaton and Naperville.
Nothing Bundt Cakes spreads a generous cream cheese frosting, made from the recipe of a founder's grandmother, over nine different flavors of cake.
Sizes range from the two-bite size bundtini ($18.75 a dozen) to the bundtlet ($3.99), big enough for one to two people, to eight-inch ($21) and 10-inch ($31) cakes.
Cakes can be tiered and decorated for a variety of occasions and holidays, from business meetings to birthday and wedding cakes.
Everything is baked on site, said Simons, who went to pastry school at Kendall College.
The cakes are kosher, and the shop will start selling a gluten-free variety next month.
"Once people try it, they're hooked," Simons said.