About Town
Signs of Economic Hope Are in the Air
You might have to look for them, but they're out there.
Driving through town last week, I felt a wave of optimism as I slowed my car for traffic rerouted due to the building construction on Ridge Avenue. Sounds crazy, right? We’ve been using words like recession and downturn and crisis for so long that it’s become a habit seeking out the shuttered businesses and empty lots around town; doing so verifies what we read and hear in the media. But what if we shift our perspective, even slightly, and notice the positive? I’m not talking about lush green grasses taking over abandoned properties. I’m not talking about colorful bulbs popping up earlier than ever to brighten our lawns. There’s real change going on all around us. You might have to look for it, but it’s there. And, is it just me, or do …
Christine Wolf
10:02 am on Tuesday, May 1, 2012
Victoria, I completely agree with you that business is business and rules are rules. While I'm not a business owner, I worked in advertising, where I learned the value of 2 critical aspects of business success: a) Keep your customers coming back and b) Spread the word. I may very well have been wrong to ask for my refill in a to go cup, but I've done it at other places -- LePeep in Evanston being… more ›