Ten 27 Cycles Closing After 40 Years, New Bike Shop Moving In
The store is offering up to 40% discounts as it clears its inventory. Ten 27 Cycles reopened under a new name after four decades as Turin Bicycle. The new store will be part of a national chain.
After more than four decades operating as Turin Bicycle and then as Ten 27 Cycles, the independent bike store at 1027 Davis St. in Evanston will close this winter and reopen as part of a national chain. Proprietor Chris Mailing took over as the majority owner of Turin Bicycle in 2004 and became sole owner in May. But Lee Katz, who opened the Evanston store in 1971 and co-owns a Turin Bicycle store in Denver, had the rights to the name. Mailing found himself embroiled in a legal battle as he tried to tie his renamed Ten 27 Cycles to Turin in ads and on the business' website, using the old store name. “It's just turned out to be a lot more difficult and a lot more expensive than I had expected at the outset," Mailing said. "There's just been…
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Joe Johnson
2:16 am on Tuesday, January 8, 2013
Wheel & Sprocket has always wanted to be a national chain and that's the way he runs his stores just ask any manager. It's a numbers game ask Chris more ›