Kellogg Business School Ranks Top Super Bowl Ads
Advertisers 'played it safe' this year, professor says.
If you're made of chocolate, it's okay to dance suggestively. If you're a scantily clad lady, not so much. That's at least partly the message in the ranking of best and worst Super Bowl ads by Northwestern University's Kellogg School of Management. This is the eighth year the school's faculty and students have ranked the most anticipated ads of the year. "What's notable about this year versus others is that advertisers played it safe. As a result, we saw fewer standouts, but we also didn't see as many costly mistakes," Clinical Professor of Marketing Tim Calkins said in an article about the ranking on the school's website. Here's the school's list of the top and bottom four. Let us know in our polls below if you agree with the choices. The…
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Jim Osburn
1:22 pm on Tuesday, February 7, 2012
The top Super Bowl ad had to be the Kia Sandman/Dream sequence. Nice, funny story line, with the product clearly identified and the "hero" of the story. more ›